Month: December 2018

Currently, only 35% of adults have well-aligned front teeth. And while Americans like to sneer at the rest of the world for even slightly out-of-place teeth, it’s completely normal to have alignment problems. However, for Canadians who want to improve their smile, there’s good dental news on the horizon. A revolutionary teeth alignment therapy approach is on its way to Canada. According to Markets Insider, SmileDirectClub, the creator of an at-home, doctor-directed invisible aligner therapy, announced in early November that it is bringing its … Continue reading “Innovative Teeth Alignment Therapy On Its Way to Canada”

The relationship between color and moods has been proven as significant in psychological circles; studies have shown how color can influence performance, expectations, and even how relaxed or energized you feel in your own home. Color can influence how other people react to you and even whether they find your attire attractive. Since color has such a subtle, barely-noticeable impact on our emotional states, it’s logical to consider the role it plays in marketing campaigns. Imagine the logo to McDonald’s: … Continue reading “Where The Mind Meets Marketing: The Psychology Of Color”

Businesses are starting to find creative ways of going green in every way that they can, but areas like direct mail can be tricky. With 92% of shoppers saying that they prefer direct mail for making decisions regarding purchasing, you may not want to completely substitute your direct mail strategies for electronic ones. Discover these environmentally-friendly alternatives and keep mailing as much as you like. Find The Right Green Paper The most obvious part of direct mail that is harmful … Continue reading “Sustaina-mail Practices: How To Make Your Direct Mail Strategies More Green”