Category: Featured News

The relationship between color and moods has been proven as significant in psychological circles; studies have shown how color can influence performance, expectations, and even how relaxed or energized you feel in your own home. Color can influence how other people react to you and even whether they find your attire attractive. Since color has such a subtle, barely-noticeable impact on our emotional states, it’s logical to consider the role it plays in marketing campaigns. Imagine the logo to McDonald’s: … Continue reading “Where The Mind Meets Marketing: The Psychology Of Color”

Businesses are starting to find creative ways of going green in every way that they can, but areas like direct mail can be tricky. With 92% of shoppers saying that they prefer direct mail for making decisions regarding purchasing, you may not want to completely substitute your direct mail strategies for electronic ones. Discover these environmentally-friendly alternatives and keep mailing as much as you like. Find The Right Green Paper The most obvious part of direct mail that is harmful … Continue reading “Sustaina-mail Practices: How To Make Your Direct Mail Strategies More Green”

Modern technology consistently moves forward at high speeds, and industries that involve motorized vehicles are no different. Self-driving cars are popping up in nearly every corner of the automotive industry and even farmers across the country are finding ways to use developing technology to maximize their profits. In the autonomous car trend, Korean car maker Hyundai is the latest manufacturer to turn their sights on the popular technology. Hyundai is partnering with Allegro.ai, an Israeli startup that was founded in … Continue reading “From Farmers To Racers, New Tech Is Quickly Advancing Motorized Vehicles”

Every licensed driver probably has a couple driving stories they’ll remember for the rest of their lives, for better or worse. In a given year, there are somewhere near 6 million car accidents in the United States and traffic violations innumerable. Safe, responsible driving takes place the majority of the time, but accidents do happen. Other times, Florida happens. Police pulled over Florida man Don Swartz earlier this month for speeding in a residential area of Bedrock. Or was it … Continue reading “Stone Age Citation: Florida Man Dressed As Fred Flintstone Pulled Over For Speeding”

The construction equipment industry is projected to grow 12% from 2016 to 2026. As more and more researchers work on construction-related innovations and technology, those projections could even increase. All it takes is one new device, one new platform, or even one new idea to completely revolutionize the domestic and global construction sector. According to Construction Equipment Guide, a new partnership between HammerHead Trenchless and Per Aarsleff Pipe Technology will bring innovative construction technology to organizations across the globe. “This … Continue reading “Current Technological Trends Impacting the Construction Sector”

Microplastics such as microbeads, once found in many cosmetics and other household items, are now being phased out due to their environmental impact. In some countries, talks of banning microbeads have begun, signaling the end of this type of microplastic. What Are Microplastics? Microplastics, technically speaking, are small plastic pieces less than 5 millimeters in length, according to the National Oceanic and Atmospheric Administration. The most commonly used form of microplastics is microbeads: small round pieces of plastic, some so small … Continue reading “Are Microbeads Going To Become A Thing Of The Past?”

If buying a home is an American dream, buying a car is an American rite of passage. Whether you choose new or used, for many, purchasing a vehicle is a symbol of freedom. Perhaps that’s why owning a vehicle is so popular in the U.S., since currently only 8.7% of American households don’t own a vehicle. Vehicle ownership may be a symbol of freedom, but buying a car comes at a cost. Most people need to save and budget for … Continue reading “3 Tips to Prepare Your Finances for a New Car”