Many companies are underutilizing marketing tools, leading to fewer leads and even fewer sales than they’d like, a new study released by CSO Insights has concluded. Automation provides one good example, Jim Dickie, managing partner of CSO Insights, told industry site Direct Marketing News April 17. “Marketing automation systems are basically tools, but you need a process to go along with those tools,” Dickie said. “A quarter of the companies we surveyed didn’t even have a definition of a qualified … Continue reading “Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show”
Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show
Author Financiarul Posted on May 4, 2015July 19, 2024Categories Business, Sales & Marketing, Technology Leave a comment on Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show
