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Confidence in TV ads has plummeted in the era of digital video, but a new analysis shows that TV ads are actually still the most effective advertising medium available when compared to numerous digital or offline channels. “This analysis clearly demonstrates that TV ad effectiveness remains powerful and has not diminished, maintaining its leadership strength over other forms of media,” Howard Shimmel, chief research officer of Turner Broadcasting, said in a statement. Turner was one of the funders of the … Continue reading “Do TV Ads Still Work? Survey Says…”