The Advertising Club of New York, a non-profit organization that has striven to connect working professionals across multiple industries for over 120 years, has re-branded. The company unveiled its new logo and brand identity on August 25 and plans to launch a new website as soon as this month.
In recent years, the company has expanded its membership to include media startups, social media platforms, agencies, and clients. To showcase this change, the non-profit’s logo now includes a plus sign, which has been shown in various colors including purple, orange, and pink.
The colors change depending on which of the Ad Club’s pillars are represented. These pillars include: educate, celebrate, and empower.
“The Ad Club is a connector,” said Mari Kim Novak, chairperson of the Ad Club’s Board. “I can’t think of another logo more appropriate for today’s business and how we at the Ad Club work.”
The logo and brand were redesigned by Gyro New York, a design agency that recently won the title of Ad Age’s 2016 B-to-B Agency of the Year.
“The logo is based on heraldry, which, by definition, is a system that brings families (and in this case also disciplines together),” said Kash Sree, Gyro New York’s executive creative director. “We were honored to help drive this amazing organization forward.”
Having a good marketing strategy is one of the keys to business success. However, according to the Content Marketing Institute, only up to 32% of B2B marketers in 2015 were reported to have a content marketing strategy.
The decision to rebrand as a marketing strategy is incredibly smart if a business’ logo has been around long enough. By rebranding, the company is given a more modern and fresh look, which helps to bring in a greater number of potential clients who take more notice of the business.
Gina Grillo, president of the Ad Club, reports the business’ satisfaction with the new branding, which she feels now represents the business on a higher level. The Ad Club, which celebrated its 120th anniversary just last year, will be debuting its website in early September.
Photo: The Ad Club OF New York