Digital marketing is an ever-changing industry, and while there are always a few tried and true tricks to help you succeed, you’ll want to keep your tactics and strategies updated more often than not. Google is constantly changing its search algorithm, which means digital marketing companies must constantly adapt.
So in the changing world of SEM marketing, how can you update your digital marketing to stay current with industry best practices? We asked SEO and digital marketing experts to share some of their insights. Use these pro tips from top digital marketing experts to keep your strategies strong for the remainder of 2019.
Focus On Content
It can be easy to get carried away with extra frills for your website, but don’t forget that content is the core of your online presence.
“Content is the reason that Google began in the first place,” says Alen Kevorkian of Live Web Media.
Improving your content will also greatly improve your keyword rankings, now that search engines are getting smarter.
“Search engines can recognize quality and the value that your content provides to your users,” says Bryan Miller of Bryt Designs.
Jesse Hall of Jade Computer Services agrees. “Create helpful, quality content that genuinely helps the user with a problem they’re having and Google is going to reward you by sending quality visitors in return.”
Stay Current With Technology
Technology is constantly changing and evolving, and your strategies will need to adapt to keep up. This is especially true when it comes to keeping your content optimized for newer technologies, like artificial intelligence. Lorenzo Gutierrez, digital marketing expert, weighs in:
“AI needs fast processing of content. Use structured data whenever possible on pages.”
Additionally, don’t forget about mobile optimization. “Since potential customers use their mobile devices,” says Ivan Quiroz of Rakunn Designs, it’s important to include features on your website that mobile users often look for.
TJ at 3mediaweb.com encourages digital marketing professionals to make sure their website and content are accessible to the disabled. “Accessibility matters now more than ever. Every digital agency should be coaching clients on how to upgrade their websites and marketing to meet WCAG 2.0 AA standards, at a minimum. If not, you’re excluding 50 Million users.
Accessibility isnt just good for business. It’s the right thing to do.”
Use Multiple SEM Methods
“SEO has emerged from its infancy and is smack-dab in the middle of its teenage years,” says Kelly Gordon of Dapper Codes.
That means there are a variety of tools, techniques, and technology available to you.
“SEO is unrecognizable from itself even less than 10 years ago,” according to Jake Hundley of Evergrow Marketing, and one reason why is the growing number of mediums available online for marketing. More and more elements of marketing are being added to SEO and digital marketing every year, and it’s important to address all of them in your strategies.
“With how fast the internet is growing, the 2019 trend is going the omni-marketing approach,” claims Zachary Colman of Creatitive. Include multiple methods for reaching your target demographic for the best chance of success.
Connect With Your Audience
“Digital Marketing continues to emphasize the importance of genuine connections and authenticity,” says Marissa Ryan of Visual Fizz. While it can be tempting to focus on addressing as many people in your target demographic across the country as possible, “the demand is for local service based businesses with smaller budgets and smaller audiences,” according to Aaron Gobidas of Go Be Rewarded.
Don’t lose sight of the importance of backlinks from major industry authorities, however, says James Warmington-Smith of Granite5. “Obtaining a backlink from a well-considered industry expert will continue to hold far more SEO authority than a link from the local pizza house.”
2019 is sure to continue to be an interesting year for the development of digital marketing. If you haven’t updated your online marketing strategy yet this year, use these tips to help you get started.