Which Brands Reign Supreme Among Social Media Users? The Answer May Surprise You

Posted on June 26, 2015, Updated January 11, 2021Categories Business, Leadership, Sales & MarketingTags , , ,   Leave a comment on Which Brands Reign Supreme Among Social Media Users? The Answer May Surprise You

L’Oreal, Dove, Nivea and Chanel are the most coveted brands — on social media, that is. According to a new survey, these four brands are the most likely to be recommended by social media users, while McDonald’s and Monsanto rank toward the bottom of the referral list. The research, conducted by WPP Plc’s Social@Ogilvy agency and SurveyMonkey, questioned 5,600 social media users throughout 11 countries, a June 23 Bloomberg article reports. The respondents use networks like Facebook, YouTube and Twitter. Interestingly enough, … Continue reading “Which Brands Reign Supreme Among Social Media Users? The Answer May Surprise You”

More Americans Are Guzzling Gas This Summer, But Oil Prices Have Actually Dropped

Posted on June 24, 2015Categories Economy   Leave a comment on More Americans Are Guzzling Gas This Summer, But Oil Prices Have Actually Dropped

The American oil and gasoline industry saw a sudden drop in gas prices this past week, to the surprise of many industry experts — and even average American consumers — who expected gas prices to increase as the weather began heating up. According to a recent Reuters report published on Business Insider, government data revealed that the decrease in oil prices was followed by a decrease in oil and gasoline stocks in the U.S. Not only do increased tensions in … Continue reading “More Americans Are Guzzling Gas This Summer, But Oil Prices Have Actually Dropped”

The Growth in China’s Money Market Funds Could Pose Risks

Posted on June 17, 2015Categories Economy, InvestingTags , , ,   Leave a comment on The Growth in China’s Money Market Funds Could Pose Risks

In February, the most prestigious international financial institution in the world, the International Monetary Fund, rated China as the number one economic superpower in the world, surpassing the United States based on the purchasing power parity of gross domestic product indicator. In other words, China produced 17% of the world’s GDP in 2014, while the U.S. only produced 16%, making it the stronger economic power in the eyes of the IMF. Now, this dominating economic superpower’s asset management industry is … Continue reading “The Growth in China’s Money Market Funds Could Pose Risks”

Do TV Ads Still Work? Survey Says…

Posted on June 11, 2015Categories Sales & Marketing, TechnologyTags , , ,   Leave a comment on Do TV Ads Still Work? Survey Says…

Confidence in TV ads has plummeted in the era of digital video, but a new analysis shows that TV ads are actually still the most effective advertising medium available when compared to numerous digital or offline channels. “This analysis clearly demonstrates that TV ad effectiveness remains powerful and has not diminished, maintaining its leadership strength over other forms of media,” Howard Shimmel, chief research officer of Turner Broadcasting, said in a statement. Turner was one of the funders of the … Continue reading “Do TV Ads Still Work? Survey Says…”

New Report Predicts Falling Home Prices Starting in 2017

Posted on June 4, 2015Categories Business, Investing   Leave a comment on New Report Predicts Falling Home Prices Starting in 2017

Americans should expect to see home prices fall for a three-year period starting in 2017, according to a new projection by Bank of America analyst Chris Flanagan. That’s because of a lack of earning gains in recent years, he says. “We do not see income growing fast enough to keep up with the past few years of rapid increases in home prices,” he explains in his analysis. The projection isn’t necessarily cause for alarm; the property declines will be “modest,” … Continue reading “New Report Predicts Falling Home Prices Starting in 2017”

Is Facebook Too Influential?

Posted on June 3, 2015, Updated December 17, 2019Categories Business, Economy, Sales & Marketing, TechnologyTags , , ,   Leave a comment on Is Facebook Too Influential?

Facebook has become one of the most powerful, influential forces online. There are 1.44 billion monthly active Facebook users, 65% of whom use it daily. About 6% of the total time web users collectively spend on the Internet each day is devoted to perusing Facebook. In March 2013, the social network drove 21.25% of all traffic that sites received. Now, people are questioning the impact Facebook’s influence is having after a new study from the Pew Research Center for Media … Continue reading “Is Facebook Too Influential?”

Despite High Northeast Pollen Levels, Big Data Calculations Helped the Northeast Survive Spring Allergy Season

Posted on June 3, 2015, Updated November 25, 2020Categories Headlines   Leave a comment on Despite High Northeast Pollen Levels, Big Data Calculations Helped the Northeast Survive Spring Allergy Season

Predicting the severity of the spring allergy season each year is no easy feat; between calculating possible pollen levels to estimating how much allergy medicine will be consumed by adult (and pediatric) consumers, it’s not uncommon for researchers to make inaccurate predictions. In 2010, for example, the Northeast region of the U.S. went through an allergy medicine shortage. According to a recent report from the Wall Street Journal, several pharmaceutical companies struggled to produce enough allergy medicine for residents during … Continue reading “Despite High Northeast Pollen Levels, Big Data Calculations Helped the Northeast Survive Spring Allergy Season”