L’Oreal, Dove, Nivea and Chanel are the most coveted brands — on social media, that is. According to a new survey, these four brands are the most likely to be recommended by social media users, while McDonald’s and Monsanto rank toward the bottom of the referral list. The research, conducted by WPP Plc’s Social@Ogilvy agency and SurveyMonkey, questioned 5,600 social media users throughout 11 countries, a June 23 Bloomberg article reports. The respondents use networks like Facebook, YouTube and Twitter. Interestingly enough, … Continue reading “Which Brands Reign Supreme Among Social Media Users? The Answer May Surprise You”
Is Facebook Too Influential?Posted on June 3, 2015December 17, 2019Categories Business, Economy, Sales & Marketing, Technology Leave a comment on Is Facebook Too Influential?
Facebook has become one of the most powerful, influential forces online. There are 1.44 billion monthly active Facebook users, 65% of whom use it daily. About 6% of the total time web users collectively spend on the Internet each day is devoted to perusing Facebook. In March 2013, the social network drove 21.25% of all traffic that sites received. Now, people are questioning the impact Facebook’s influence is having after a new study from the Pew Research Center for Media … Continue reading “Is Facebook Too Influential?”