The attention spans of your audience are relatively short because they’re used to getting their digital content fast. What’s more, because your audience is bombarded with content every day it can be difficult to connect with your target consumers.
This is why videos are important not only for large companies but also for small businesses. They’re easy to consume, fun to watch, and they only take a couple of minutes out of your target consumer’s day.
In fact, videos have become such an effective way to drive online traffic that 80% of internet traffic will come from video by 2019.
As a small business owner, you may believe that high-quality and entertaining marketing videos are the creations of million-dollar companies. After all, productions filmed in the state of Georgia generated up to $9.5 billion in 2017 alone. But quality video content isn’t just the work of big companies anymore.
You, too, can create awesome videos that will boost your online traffic without having an enormous budget. Between 80% and 90% of a first impression is based on trustworthiness and competence, which means your business can make a good first impression no matter the size of your company.
So if you’re ready to boost your consumer engagement and conversions for your business using video, here are some video marketing tips for small businesses to get you started.
Use the content from your blogs in your videos
You don’t necessarily need to start from scratch when it comes to your video marketing ideas. When you repurpose your content you can reach a wider audience by reaching out to those who may have passed on your written content.
You can also repurpose your company’s most popular written content, so you can be sure the video will perform just as well. All you need to do to effectively repurpose your content is to summarize your words and match your content to relevant scenes.
Boost interest by shooting teaser videos
Movie producers use teaser trailers to spark interest in different audiences. They get people to tune in to see what’s next by creating an air of excitement and mystery around what your business is doing next.
Teaser videos can be about a new product, a big event, or a new service that’s coming up that will keep your target consumers engaged.
Give your viewers some tutorials by recording your screen
Some businesses like to teach their customers like HVAC services and design services. If you provide your customers with tutorials in written content, why not translate those tutorials into videos?
Video tutorials can help you stay engaged with all of your consumers, including the one-fourth of new entrepreneurs between the ages of 55 and 64. You can use videos to give demonstrations on how to conduct maintenance, demo your software, and how to use certain features.
Interact with your audience using live video
You don’t have to have the most expensive camera to film your videos. As a small business, you might already be concerned about security what with 2 million burglaries occurring in the U.S. every year and 90% of them never being solved.
A major investment like expensive filming equipment for your video marketing may only increase your fear of burglary. Luckily, you can use an average video camera or even your smartphone to film a live interaction with your audience.
In fact, live streaming using your company’s average webcam may actually make your business more relatable to the masses because it tells them you’re just like them.
Include a video on your landing page
When a business uses a video on a landing page, they can increase their conversions by as high as 80%. This is because online users are better able to absorb the message you’re trying to get across.
With these video marketing ideas in mind for your business, it’s time to start generating your video content to generate leads and online traffic. Share your videos on multiple social media platforms to widen your audience and boost conversion rates.