Sales & Marketing Archives

4 Expert Tips To Update Your Digital Marketing in 2019

Financiarul May 29, 2019July 19, 2024Entrepreneurs, Featured News, Sales & Marketing Leave a comment

Digital marketing is an ever-changing industry, and while there are always a few tried and true tricks to help you succeed, you’ll want to keep your tactics and strategies updated more often than not. Google is constantly changing its search algorithm, which means digital marketing companies must constantly adapt. So in the changing world of SEM marketing, how can you update your digital marketing to stay current with industry best practices? We asked SEO and digital marketing experts to share … Continue reading “4 Expert Tips To Update Your Digital Marketing in 2019”

Kmart’s Home Good Hacks Make the Chain a Go-To for DIY Designers

Financiarul September 1, 2015July 19, 2024Business, Sales & Marketing Leave a comment

In the past, taking on do-it-yourself (DIY), budget-friendly interior design was a difficult task, relegated to savvy reality television hopefuls and individuals who enjoyed finding themselves elbows-deep in the clearance section of home decorating outlets. But now, thanks to Kmart, everyone can incorporate the latest interior design trends without breaking bank. In recent social media posts, DIY designers are taking to Instagram and Twitter to flaunt their well-curated and smartly decorated living spaces. The catch? The designs were completed using … Continue reading “Kmart’s Home Good Hacks Make the Chain a Go-To for DIY Designers”

After-Hours Trading Adding $40B Brings Amazon’s Market Value to Record Highs

Financiarul July 30, 2015July 19, 2024Business, Economy, Sales & Marketing Leave a comment

With the announcement of its second quarter earnings, Amazon didn’t just come out on top of its other cloud computing competitors; it spurred a Wall Street frenzy which resulted in Amazon Web Services (AWS) adding $40 billion during after-hours trading. The second quarter earnings of AWS cloud computing services were announced on July 23, according to Business Insider and Forbes, and reportedly saw revenues jump 81% to $1.8 billion, which was 16 points higher than Wall Street had initially predicted. … Continue reading “After-Hours Trading Adding $40B Brings Amazon’s Market Value to Record Highs”

Do TV Ads Still Work? Survey Says…

Financiarul June 11, 2015July 19, 2024Sales & Marketing, Technologyad technology, advertisement, digital, TV Leave a comment

Confidence in TV ads has plummeted in the era of digital video, but a new analysis shows that TV ads are actually still the most effective advertising medium available when compared to numerous digital or offline channels. “This analysis clearly demonstrates that TV ad effectiveness remains powerful and has not diminished, maintaining its leadership strength over other forms of media,” Howard Shimmel, chief research officer of Turner Broadcasting, said in a statement. Turner was one of the funders of the … Continue reading “Do TV Ads Still Work? Survey Says…”

Is Facebook Too Influential?

Financiarul June 3, 2015July 19, 2024Business, Economy, Sales & Marketing, Technologyalgorithm, Facebook, Internet, social media Leave a comment

Facebook has become one of the most powerful, influential forces online. There are 1.44 billion monthly active Facebook users, 65% of whom use it daily. About 6% of the total time web users collectively spend on the Internet each day is devoted to perusing Facebook. In March 2013, the social network drove 21.25% of all traffic that sites received. Now, people are questioning the impact Facebook’s influence is having after a new study from the Pew Research Center for Media … Continue reading “Is Facebook Too Influential?”

Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show

Financiarul May 4, 2015July 19, 2024Business, Sales & Marketing, TechnologyB2B, B2C, digital marketing, marketing Leave a comment

Many companies are underutilizing marketing tools, leading to fewer leads and even fewer sales than they’d like, a new study released by CSO Insights has concluded. Automation provides one good example, Jim Dickie, managing partner of CSO Insights, told industry site Direct Marketing News April 17. “Marketing automation systems are basically tools, but you need a process to go along with those tools,” Dickie said. “A quarter of the companies we surveyed didn’t even have a definition of a qualified … Continue reading “Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show”