Technology Archives - Page 2 of 3

Do TV Ads Still Work? Survey Says…

Financiarul June 11, 2015July 19, 2024Sales & Marketing, Technologyad technology, advertisement, digital, TV Leave a comment

Confidence in TV ads has plummeted in the era of digital video, but a new analysis shows that TV ads are actually still the most effective advertising medium available when compared to numerous digital or offline channels. “This analysis clearly demonstrates that TV ad effectiveness remains powerful and has not diminished, maintaining its leadership strength over other forms of media,” Howard Shimmel, chief research officer of Turner Broadcasting, said in a statement. Turner was one of the funders of the … Continue reading “Do TV Ads Still Work? Survey Says…”

Is Facebook Too Influential?

Financiarul June 3, 2015July 19, 2024Business, Economy, Sales & Marketing, Technologyalgorithm, Facebook, Internet, social media Leave a comment

Facebook has become one of the most powerful, influential forces online. There are 1.44 billion monthly active Facebook users, 65% of whom use it daily. About 6% of the total time web users collectively spend on the Internet each day is devoted to perusing Facebook. In March 2013, the social network drove 21.25% of all traffic that sites received. Now, people are questioning the impact Facebook’s influence is having after a new study from the Pew Research Center for Media … Continue reading “Is Facebook Too Influential?”

Congress Introduces Bill to Connect Even Veterans With Telemedicine

Financiarul May 29, 2015July 19, 2024Taxes & Law, Technologymedical care, mental illness, telemedicine, veterans Leave a comment

A new bill currently making its way through Congress would remove even more barriers to veterans’ access to telemedicine, making it easier for them to seek treatment for mental illness. According to MHealthNews.com, the Veterans E-Health and Telemedicine Support Act of 2015, introduced on May 22, would allow the Department of Veterans Affairs to push needed telehealth services — especially mental health and behavioral services — to veterans who need them, no matter where they are. This would change current … Continue reading “Congress Introduces Bill to Connect Even Veterans With Telemedicine”

As Air Conditioning Use Rises, So Do Global Temperatures

Financiarul May 22, 2015July 19, 2024Economy, Technologyair conditioning, developing worlds, energy consumption, global warming Leave a comment

The most startling anomaly that signals more bad news for Earth’s climate: the more air conditioning humans use, the warmer the planet gets as a result. Consequently, as the planet warms up, people will continue to crank up their air conditioners even higher. It’s a vicious circle that has become especially pronounced during the 21st century. From 1993 to 2005, as summers grew hotter and homes got larger, residential air conditioning’s energy consumption in the U.S. alone doubled; by 2010, … Continue reading “As Air Conditioning Use Rises, So Do Global Temperatures”

Millennials Are Now the Biggest Generation in the American Workforce, But Their Influence As Consumers Is Equally Important

Financiarul May 20, 2015July 19, 2024Business, Economy, Entrepreneurs, Technologyconsumers, generations, Millennials, workforce Leave a comment

Recent data from the Pew Research Center and a U.S. Census Bureau survey shows that Millennials are starting to become even more influential, now that they have become the largest generation in the American workforce. The Wall Street Journal and TIME magazine both report that there are 53.5 million Millennials in the workforce, making up about one-third of the working American population. A Pew analysis estimates that Millennials surpassed Gen Xers in the first quarter of the year; this generation is now slightly less … Continue reading “Millennials Are Now the Biggest Generation in the American Workforce, But Their Influence As Consumers Is Equally Important”

Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show

Financiarul May 4, 2015July 19, 2024Business, Sales & Marketing, TechnologyB2B, B2C, digital marketing, marketing Leave a comment

Many companies are underutilizing marketing tools, leading to fewer leads and even fewer sales than they’d like, a new study released by CSO Insights has concluded. Automation provides one good example, Jim Dickie, managing partner of CSO Insights, told industry site Direct Marketing News April 17. “Marketing automation systems are basically tools, but you need a process to go along with those tools,” Dickie said. “A quarter of the companies we surveyed didn’t even have a definition of a qualified … Continue reading “Companies Not Making the Most of Latest Marketing Tools and Strategies, Studies Show”

Investors ‘Spring’ for New Mobile Shopping App, and Series B Funding Reaches $25 Million

Financiarul April 27, 2015July 19, 2024Business, Investing, Technologyapp, mobile, online shopping, shopping app Leave a comment

Mobile app development has become a major — and hugely profitable — part of the tech industry with the rise of mobile smartphones and tablets, but it’s unlikely that the developers behind Spring, a fairly new shopping app, ever predicted that they would generate $25 million in a Series B round of funding. But according to reports from Business Insider, Forbes, and Fortune, this eight-month-old shopping app is predicted to become “the first big mobile shopping mall,” and its latest fundraising efforts make it clear … Continue reading “Investors ‘Spring’ for New Mobile Shopping App, and Series B Funding Reaches $25 Million”